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Salesforce - Marketing-Cloud-Administrator - Accurate Salesforce Certified Marketing Cloud Administrator Exam High Quality

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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q144-Q149):

NEW QUESTION # 144
A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File activity.
The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds what should the admin do to fix the issue?

A. Make sure the files are placed in the correct subfolder within the SFTP
B. use %%FILENAME_FROM_TRIGGER%% in the Import File Activity
C. Make sure the team has a date stamp to avoid duplication
D. Use the exact file name used for the trigger in the Import File Activity

Answer: B

Explanation:
Explanation
Using %%FILENAME_FROM_TRIGGER%% in the Import File Activity allows the automation to import any file that matches the filename pattern, regardless of the date and time stamp. This is the recommended solution for File Drop Automations

NEW QUESTION # 145
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should the implementation Consultant recommend?
Choose 2 answers.

A. Use Data Designer to link student and alumni data to the contact record.
B. Create list attributes to store student data from the Sales Cloud.
C. Use Synchronized Data Sources to data from the Sales Cloud.
D. Create an Import Activity to import alumni data into Salesforce Report.

Answer: A,C

NEW QUESTION # 146
Northern Trail Outfitters installed Query Studio for Marketing Cloud, however, users are reporting they do NOT have access How should the Marketing Cloud admin ensure users have access?

A. Choose Public App Integration during the installation
B. License all appropriate users within the installed package
C. Install App-appropriate business units for expanded access
D. Configure the API Integration to allow all users access

Answer: B

Explanation:
Explanation
To ensure users have access to Query Studio for Marketing Cloud, the admin should license all appropriate users within the installed package. Query Studio is an app that allows users to write and run SQL queries on data extensions within Marketing Cloud. To use Query Studio, users need to be licensed by the admin within the installed package settings. The admin can select which users or roles can access Query Studio and assign them a license. The other options are incorrect because:
* Choose Public App Integration during the installation. This option will not ensure users have access to Query Studio for Marketing Cloud, as it only affects how Query Studio connects to Marketing Cloud via API. Choosing Public App Integration means that Query Studio will use a single API user for all requests, while choosing Private App Integration means that Query Studio will use each user's own API credentials for requests. However, this does not affect whether users can access Query Studio or not; they still need to be licensed by the admin within the installed package settings.
* Install App-appropriate business units for expanded access. This option will not ensure users have access to Query Studio for Marketing Cloud, as it only affects which business units can use Query Studio. Installing App-appropriate business units means that Query Studio will be available in all business units within an account, while installing App-specific business units means that Query Studio will be available only in selected business units. However, this does not affect whether users can access Query Studio or not; they still need to be licensed by the admin within the installed package settings.
* Configure the API Integration to allow all users access. This option will not ensure users have access to Query Studio for Marketing Cloud, as it only affects how Query Studio connects to Marketing Cloud via API. Configuring the API Integration means that the admin can set up the API user credentials and permissions for Query Studio. However, this does not affect whether users can access Query Studio or not; they still need to be licensed by the admin within the installed package settings.

NEW QUESTION # 147
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should the implementation Consultant recommend?
Choose 2 answers.

A. Use Data Designer to link student and alumni data to the contact record.
B. Create list attributes to store student data from the Sales Cloud.
C. Use Synchronized Data Sources to data from the Sales Cloud.
D. Create an Import Activity to import alumni data into Salesforce Report.

Answer: A,C

Explanation:
Recommendations for integrating diverse student data into Journey Builder:
* Data Designer: Utilize Data Designer to establish relationships between student data, alumni records, and the contact record. This tool allows the creation of a unified view that supports personalized journeys based on comprehensive student profiles.
* Synchronized Data Sources: Implement synchronized data sources to continuously import and update data from the Sales Cloud, ensuring that the data in Marketing Cloud remains current and accurate.

NEW QUESTION # 148
A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customer's expiration date is included in the data file.
What component should the customer's solution include?
Choose 3 answers

A. Suppression list
B. Automation StudioTerm
C. Data Filter
D. Triggered Send
E. Template-based emails

Answer: B,C,E

Explanation:
For a non-technical marketing user to manage a campaign sending renewal reminders:
* Data Filter: Use Data Filters to segment customers based on the expiration date included in the data file.
This enables targeting customers 15 days and 7 days before subscription expiration.
* Template-based Emails: Implement template-based emails to allow the marketing user to easily update and manage email content without needing technical skills or administrative rights.
* Automation Studio: Utilize Automation Studio to schedule and automate the sending of these emails based on the specified criteria, streamlining campaign management.

NEW QUESTION # 149
......

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